10 Simple Ideas on how to Minimze the impact of First Impressions on Decision-making

10 Simple Ideas on how to Minimize the Impact of First Impressions on Decision-making
1.Wait 30 Minutes. Force yourself to delay any possible yes or no decision until you review the person’s work-history in-depth. As part of this look for the Achiever Pattern indicating the candidate is in the top 25% of his or her peer group.
2.Do the Opposite of Your Natural Response. Note your initial reaction to the person and then reverse your normal response. If positive, become more cynical, seeking information where the person has under-performed. When negative, assume the person is fully-competent and seek out facts to prove this.
3.Treat the Person as a Consultant. People who are considered experts in their field like doctors, lawyers and $500 per hour consultants, are treated with respect and assumed to be competent. Treat all candidates this way, regardless of how they look.
4.Conduct a Panel Interview. Since they’re less personal and more business-like, a well-organized panel interview naturally minimizes the impact of first impressions.
5.Conduct a Phone Screen Before the Onsite Interview. First impressions have less impact when the interviewer has already had a personal conversation with the candidate. It’s even better if the candidate has accomplished something important related to real job requirements.
6.Ask More Questions About Team Skills. Ask everyone what teams they’ve been assigned to, how they got assigned to them, and how successful they were. If these teams are growing in size and importance, you’ll know if the person’s success is attributed to first impressions or leadership ability.
7.Listen to the Judge. Collect all of the required evidence before making any yes/no decision. Once a decision is made, the rest of the interview is used to collect information to validate it.
8.Determine if First Impressions Helped or Hindered Job Performance. Rather than being seduced by first impressions, seek out evidence to determine how it affected job performance. If first impressions are useful predictors, those with good ones should be better performers than everyone else.
9.Measure First Impression at the End of the Interview. At the end of the interview, evaluate the candidate’s first impression objectively, when you’re not affected by it. Then compare this to your initial reaction to the candidate. You’ll soon know what triggers your first impression bias and, as a result, be able to more easily control it.
10.Systemize it Out. It’s hard to fight human nature. While all of the above steps will help, creating a companywide system that ensures they’re all followed by everyone all of the time is essential.

Allowing first impressions to bias hiring decisions results in two classic hiring blunders. The first, hiring people who make great first impressions, but are not competent. The second, not hiring top performers who are temporarily nervous, or don’t meet your expectations of friendliness and appearance. You owe it to yourself, your company and everyone looking for a job to overcome the simplistic idea of deciding who’s good or bad on superficialities. This is how you turn frogs into princes, and some princes into frogs.


Lou Adler (@LouA) is the CEO of The Adler Group, a full-service talent acquisition consulting firm. His latest book, The Essential Guide for Hiring & Getting Hired (Workbench, 2013), covers the Performance-based Interviewing process described in this article in more depth. For instant hiring advice join Lou’s LinkedIn group and follow his Wisdom About Work series on Facebook.

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